Consumer Goods and Services
Extreme personalization and Internet of Things
General industry benefits
Digitalisation has affected the consumer goods and services sector across all processes, from the incorporation of Smart Factories in production to the use of multiple channels in purchasing, with online becoming especially important.
Utilising data management in consumer goods and services means businesses are better equipped to study consumption patterns, leverage social media listening, monitor new trends and consumer tastes and introduce improved, personalised purchase experiences. It also allows you to update products according to demand and market trends, streamline inventories and track goods.
Our take on this
“To stay competitive, established brands must become intelligent enterprises that leverage their data to quickly pivot with changing consumer buying and engagement preferences.”
Arnoud Krom
CEO
